An endoscope apparatus includes: an imaging portion imaging a subject to generate image data; a designation portion designating a position in an image based on the image data; an image processing portion processing the image data such that an enlarged image obtained by enlarging an image in a second region including the designated position overlaps a first region including the designated position designated by the designation portion; a display portion displaying the enlarged image and the image of the subject based on the image data processed by the image processing portion and displays a cursor at the designated position on the enlarged image; and a measurement processing portion performing measurement on the basis of a measurement position indicated by the cursor by using the image data generated by the imaging portion. The enlarged image displayed on the display portion moves according to movement of the cursor.