A display device includes a liquid crystal layer between transparent first and second substrates. A transparent first segment electrode is formed on the first substrate so that a predetermined area becomes a positive pattern with respect to a predetermined display information, and a transparent second segment electrode is formed on the first substrate so that a predetermined area becomes a negative pattern with respect to the display information. The first and second segment electrodes are formed as a same first layer. A transparent common electrode is formed on the second substrate facing the first and second segment electrodes. A transparent auxiliary electrode is formed as a second layer on the first substrate along a gap between the first and second segment electrodes. The auxiliary electrode is connected to the second segment electrode via a contact hole in an insulating film interposed between the first and second layers.