A display securing structure includes a rectangular display 4 with thickness including a terminal, and a holder 9 assembled by the display 4; the holder 9 includes a resilient lug 91 serving as a thickness-directionally urging member, formed on a bottom plate of the holder to urge the display 4 mounted thereon in the direction of thickness; a resilient lug 92 working as a downwardly urging member, formed on an upper side plate thereof to urge the display 4 to the side of the terminal; resilient lugs 93 serving as a rightwardly and leftward urging member, formed on left and right side plates thereof so as to urge the display 4 from left and right; and resiliently engaging claws 94 and 95 working as a face pressing member, formed on a backside plate and the right and left side plates thereof to press the face of the display 4.