A system, method, and computer program product for generating a polar vocabulary are provided. The method includes extracting textual content from each review in a corpus of reviews. Each of the reviews includes an author's rating, e.g., of a specific product or service to which the textual content relates. A set of frequent nouns is identified from the textual content of the reviews. Adjectival terms are extracted from the textual content of the reviews. Each adjectival term is associated in the textual content with one of the frequent nouns. A polar vocabulary including at least some of the extracted adjectival terms is generated. A polarity measure is associated with each adjectival term in the vocabulary which is based on the ratings of those reviews from which the adjectival term was extracted.