A health management system includes a plurality of goal modules (14). Each goal module includes one or more content sessions (16, 18, 71, 72, 73, 74, 120, 122, 126, 140, 148) cooperatively directed toward achieving a health management goal. A user interface (30) is configured for presenting content sessions. At least one feedback path (30, 32, 36, 38) provides at least one input indicative of a user response to a content session presented by the user interface. A content flow engine (42) is configured to control an order of presentation of content sessions based on the at least one input and on content flow rules (44, 46, 48).