The present invention relates to a method for managing users of a gym facility. The method comprises the steps of: analyzing a population of users or possible users of a gym facility by means of statistical tools in order to detect desires of attaining mean term objectives, or “ASPIRATIONS”, of the population being analyzed; determining, by means of statistical tools, a limited number of ASPIRATIONS present in the population being analyzed; subdividing the population being analyzed, by means of statistical tools, into homogeneous groups each belonging to a given ASPIRATION included in a limited number of ASPIRATIONS; and assigning a user to at least one of the homogeneous groups based on responses to a closed-response questionnaire. The invention also relates to a system for managing users of a gym facility and to an information technology product for managing a gym facility and the users of a gym facility.