When a user accesses an advertisement site by a browser unit and requests transmission of the advertisement moving image, an advertisement server requests the user to connect an electronic money card to a reader/writer. The advertisement server can communicate with the electronic money card via the browser unit. Thus, the advertisement server reads an electronic money functional unit ID which is ID information of the electronic money card from the electronic money card to store it therein, and further transmits to the user terminal moving image data of the advertisement moving image stored in the advertisement moving image database. While the user terminal is reproducing the advertisement moving image, the advertisement server accesses the electronic money card through the browser unit for every given interval, and confirms that the electronic money card is connected to the reader/writer.