Invention Grant
- Patent Title: Representing and processing inter-slot constraints on component selection for dynamic ads
- Patent Title (中): 代表和处理动态广告的组件选择的时隙间限制
-
Application No.: US12891595Application Date: 2010-09-27
-
Publication No.: US08533225B2Publication Date: 2013-09-10
- Inventor: Vishal Goenka
- Applicant: Vishal Goenka
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06F17/30
- IPC: G06F17/30

Abstract:
Systems, methods, and computer-readable media for representing and processing inter-slot co-occurrence constraints on component selection for dynamically generated content items are disclosed. Components available for constructing the content items are organized into a hierarchy of categories. Co-occurrence constraints are specified in terms of categories in the hierarchy rather than explicit enumerated black-lists or white-lists at the component-to-component level. A set of processing rules based on the hierarchical taxonomy are used to expand a set of co-occurrence constraints specified in terms of categories into explicit enumerations of allowed component combinations, and to resolve potential conflicts in the set of co-occurrence constraints in a predictable manner. The explicit enumerations of allowed component combinations can be stored in a relational data table. When constructing a content item, candidate components can be obtained by querying the relational data table.
Public/Granted literature
- US20120078961A1 Representing and Processing Inter-Slot Constraints on Component Selection for Dynamic Ads Public/Granted day:2012-03-29
Information query