A system determines if functionality offered via a Web site is being underutilizing by a user, e.g., not being using at all or not being using with some desired degree of regularity. When it is determined that the functionality offered via the Web site is being underutilized by the user, the system provides to content of the Web site a cue, e.g., audio and/or visual, for directing the attention of the user to the functionality offered via the Web site.