The present disclosure relates to a method and apparatus for transcoding a web page into a format suitable for display on a mobile terminal. The method includes dividing a web page into a plurality of segments, transcoding each of the segments into a format suitable for display on a mobile terminal, storing the transcoded segments and location icons in association with each other, each of the location icons indicating a location of each segment in the web page, and if one of the location icons is selected on the mobile terminal, providing a segment associated with the selected location icon to the mobile terminal.