Disclosed are an image forming apparatus and a menu select and display method thereof. A select and display method of a menu which is displayed on a (touch) screen of an image forming apparatus, the method includes: displaying an initial screen including at least one menu list to perform at least one of functions of the image forming apparatus; selecting one of the displayed menu lists by touch; and displaying in the selected menu area a first subordinate menu corresponding to the menu area to set an option for the selected menu without converting the remaining menus. With this, an image forming apparatus and a menu select and display method thereof selectively converts a selected menu area only and displays a subordinate menu to set an option for the menu to thereby reduce a load arising from the conversion and returning of the overall screen and reduces user's inconvenience.