Whilst partaking in a traditional electronic questionnaire survey, responses given by any one respondent are almost always influenced by that person's emotional state due to the survey format. This emotional content skews the results thus obtained making them inaccurate, so that statistical methods become necessary to interpret the results. Such a statistical analyses requires not only a minimum sample size but also to be interpreted, which can also lead to false, non repeatable results. However, by structuring the system and method of the electronic questionnaire survey in accordance with a strict set of guidelines, it is possible to measure a respondent's views on any subject matter both emotionally and rationally, together with the respondent's level of conviction. By comparing the emotional responses with the rational responses, a truly quantifiable and repeatable measure of respondent satisfaction towards the subject matter can be achieved, which also allows benchmarking as an added benefit.