A feeding device for suspension elements, for feeding flexible suspension elements into a packaging machine, in particular into a clipping machine, wherein the suspension elements are detachably disposed in the form of loops by an adhesive on a carrier strip transversely to the feeding direction and may be conveyed of said carrier strip to a delivery point at which a suspension element may be removed from the carrier strip. In the region of the delivery point for the suspension elements, a holding-down device is provided above the carrier strip.