A fixing device includes a fixing rotary body to rotate in a predetermined direction of rotation and a pressing rotary body pressed against the fixing rotary body to rotate in a direction counter to the direction of rotation of the fixing rotary body and form a nip therebetween through which a recording medium bearing a toner image passes. A heat generator is disposed opposite the fixing rotary body at a section other than the nip to heat the fixing rotary body. A moving assembly is disposed opposite the heat generator to generate a magnetic force to move the heat generator with respect to the fixing rotary body so as to change one of a pressure and a distance between the heat generator and the fixing rotary body.