Architecture for accessing and purchasing multimedia services in a mobile terminal cellular environment. The architecture brings together the on-the-fly discovery of music and connectivity for the purchase or preview of multimedia services (e.g., music tracks). Provided is a music client on a cell phone or other mobile communications device that facilitates the discovery, storage, and play of multimedia content or portions thereof such as music. A user can listen to music transmitted to the mobile terminal device (e.g., cell phone) via broadcast, satellite radio, streaming internet radio, etc., review the music, and buy tracks or whole albums over-the-air via the mobile terminal.