A packaging system includes a packaging line comprising a filling machine for producing sealed packages containing food product and downstream distribution equipment connected by conveyors and each including a control system, a line controller for managing configuration, communication and control of the packaging line, a common overhead message display which displays visual information on the operation of the equipment, and a communication network for connecting the line controller to the equipment. The line controller includes a line configurator which reduces and secures effective line installation, start up and tuning at the manufacturing floor via “plug and play”, a line commander which optimizes line performance and product flows during production, a recipe manager which accommodates production flexibility by improving “easy to use” line resources and material, and a conveyor optimizer which optimizes product transportation along the conveyors.