Invention Grant
- Patent Title: Systems and methods for providing customized marketing information
- Patent Title (中): 提供定制营销信息的系统和方法
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Application No.: US13196075Application Date: 2011-08-02
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Publication No.: US08543430B1Publication Date: 2013-09-24
- Inventor: Mike Fields , Robert T. Trefzger , Ramakrishna Duvvuri , Tim G. Sanidas
- Applicant: Mike Fields , Robert T. Trefzger , Ramakrishna Duvvuri , Tim G. Sanidas
- Applicant Address: US IL Bloomington
- Assignee: State Farm Mutual Automobile Insurance Company
- Current Assignee: State Farm Mutual Automobile Insurance Company
- Current Assignee Address: US IL Bloomington
- Agency: King & Spalding L.L.P.
- Main IPC: G06Q40/00
- IPC: G06Q40/00 ; G06Q40/08

Abstract:
Computer implemented systems and methods for providing customized pricing information based on limited personal data comprising receiving non-identifying demographic information about a prospective customer; receiving non-identifying location information about the prospective customer; receiving non-identifying information about a property of the prospective customer; automatically identifying a comparable segment of existing customers based on the non-identifying demographic information, the non-identifying location information, and the non-identifying information about the property of the prospective customer; automatically determining representative pricing information based on prices paid by existing customers in the comparable segment of existing customers; and generating displayable content comprising the representative pricing information. The displayable content may further comprise comparable rating and products information.
Information query