An investment value of a media file is automatically determined by recording an interaction with the media file. Further, a uniqueness value of the media file is automatically determined by determining a probability that the media file is irreplaceable. In addition, an archival prioritization of the media file is performed in comparison with an additional media file. An archival storage device stores the media file if the archival storage device has space to accommodate the media file and the media file has a higher archival prioritization than the additional media file.