Methods and apparatus provide for a Virtual Environment that receives content associated with a first user and stores the content for presentation to a second user. When the second user accesses the virtual community, the Virtual Environment transmits the content for display of the content to the second user. The Virtual Environment receives data (e.g. ratings, feedback) associated with the content from the second user(s). The Virtual Environment processes the received data from the second user in order to determine an amount of reward for the first user. The Virtual Environment allows the first user to use the amount of reward (e.g. virtual money) towards obtaining one or more features that allow the first user to modifying the content.