A greeting card display includes an upper tier and a lower tier positioned below the upper tier. The upper and lower tiers include multiple rows of pockets for displaying greeting cards. Some of the pockets of the upper tier and/or the bottom tier, typically the pockets of the bottom rows, can present greeting cards in a full-facing manner to display all or substantially all of the full face of each greeting card. The upper tier can include a card highlighter, positioned along one of the rows, configured with pockets to present and highlight cards placed therein.