There is provided a coercivity performance determination device for a coercivity distribution magnet that is capable of determining, in a short period of time, with precision, and at as low a testing cost as possible, whether or not each part of one coercivity distribution magnet has a coercivity that is equal to or greater than the required coercivity. A coercivity determining device of the present invention comprises: a substantially C-shaped magnetic body; excitation means that generates a magnetic flow in the magnetic body; and a flux meter that measures the residual magnetic flux of the coercivity distribution magnet. Protrusions are provided at corresponding positions on two opposing end faces of the magnetic body, and the coercivity distribution magnet is held between the two protrusions to form an annular magnetic circuit. An external magnetic field generation means is formed by magnetic regions caused by the protrusions and non-magnetic regions comprising the air in the periphery thereof. An external magnetic field that is generated when magnetism flows through the protrusions is adjusted in such a manner that a reverse magnetic field, which comprises the sum of the external magnetic field and the demagnetizing field of the coercivity distribution magnet, corresponds to the coercivity required of each part of the coercivity distribution magnet. The residual magnetic flux when this has acted as the reverse magnetic field is measured with the flux meter to determine coercivity performance.