Customer communications can be controlled in accordance with customized rules. An initial menu includes options to modify an existing rule or create a new rule for controlling customer communications. An initial selection criteria menu includes options to indicate whether the new customized rule will be built using a preexisting template or starting from initial blank rule criteria. A list of preexisting templates for creating new customized rules can be provided, and input to populate a selected template can be accepted. Initial blank rule criteria for creating new customized rules can also be provided, including initial criteria and rule conditions for selected initial criteria. Communications are processed in accordance with the stored new customized rule.