A system and method are provided for delivering a message while simultaneously promoting a brand in a trusted online environment. The system may include a sponsor selection mechanism for allowing a communicating user to select at least one sponsor from a list of provided sponsors. The system may additionally include a text input area for allowing the communicating user to input text for display in conjunction with the selected sponsor and a target user selection mechanism for allowing the advertising user to select at least one target user for receipt of the selected sponsor display and the input text in a billboard advertisement.