An apparatus, a system and a method for displaying a visual signal that requests a good and/or service are provided. The system and the method have a communication device having a screen to display a signal that requests the good and/or the service. The signal may be, for example, a logo, a text, a picture, a color, and/or a shape. The signal may describe, characterize or otherwise relate to the good and/or the service requested by a user. Further, the communication device may access, connect to and/or be in communication with a database storing the signal. The communication device may input information into the database relating to a user of the communication device. The communication device may design, modify and/or transmit the visual using a server and/or a network. The communication device may have a memory for storing and/or accessing the signal. The screen of the communication device may emit the signal.