Product configuration selections automatically cross-over between plural product types based upon end user component selections. If end user component selections initiate a cross-over trigger, the end user is presented with an option to cross over from an initially-selected product type to a product type associated with the cross-over trigger. Upon selection of the cross-over product type, the product configuration is automatically reconfigured to update components selected by the end user for the initially-selected product type to components associated with the cross-over product type.