Invention Grant
- Patent Title: Providing relevance- and diversity-influenced advertisements including filtering
- Patent Title (中): 提供相关性和多样性影响的广告，包括过滤
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Application No.: US12979688Application Date: 2010-12-28
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Publication No.: US08548981B1Publication Date: 2013-10-01
- Inventor: Rajat Bhattacharjee , Aranyak Mehta , Benyu Zhang , Vivek Raghunathan
- Applicant: Rajat Bhattacharjee , Aranyak Mehta , Benyu Zhang , Vivek Raghunathan
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06F17/30
- IPC: G06F17/30
Abstract:
Methods, including computer programs encoded on a computer storage medium, for enhancing selecting of relevant and diverse advertisements by selecting additional queries relating to an initial query, and by filtering additional queries and their associated advertisements.
Information query
