A social media and social networking system accessible on the Internet, mobile devices, smartphones, cell phones, and tablet computers. Users in the social media and social networking system may be enabled to have one, two, or multiple customized profiles, thereby allowing for multiple identities on the Internet and the system. The social media and social networking system may be configured to display full, partial, or customized profile information based on the individual or groups viewing the social data. The social media system may provide access to multiple groups or sub social networks based on match between profile data such as an email address domain name and an access control list. The social media and social networking system may personalize websites and search result content based on a user's profile.