Invention Grant
- Patent Title: System and method for cleaning television viewing measurement data
- Patent Title (中): 电视观看测量数据清理系统及方法
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Application No.: US13543757Application Date: 2012-07-06
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Publication No.: US08549551B2Publication Date: 2013-10-01
- Inventor: Kim Hadfield , Amir Yazdani , Aaron Harsh , Marla Loper , Michael Vinson
- Applicant: Kim Hadfield , Amir Yazdani , Aaron Harsh , Marla Loper , Michael Vinson
- Applicant Address: US OR Portland
- Assignee: Rentrak Corporation
- Current Assignee: Rentrak Corporation
- Current Assignee Address: US OR Portland
- Agency: Perkins Coie LLP
- Main IPC: H04N9/00
- IPC: H04N9/00 ; H04N7/16 ; H04N7/173 ; G06F15/173

Abstract:
A system and method for cleaning television viewing behavior data collected from set top boxes by detecting and correcting various problems that can occur in the viewing data. Three problems that may be detected and corrected by the system include: overflows of memory buffers; inclusion of non-human generated tuning events; and presence of clock offsets. After cleaning the television viewing behavior data, the cleaned data may be used to analyze audience viewing behavior in a manner that achieves a higher degree of accuracy than can be achieved by using uncleaned television viewing behavior data.
Public/Granted literature
- US20130014147A1 SYSTEM AND METHOD FOR CLEANING TELEVISION VIEWING MEASUREMENT DATA Public/Granted day:2013-01-10
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