A method according to the present disclosure comprises displaying a program in a first format on a first television channel to a user and automatically displaying a message to the user indicating that the program is available in a second format on a second television channel. The message may be displayed on the first television channel while the program in the first format is being displayed. Additionally, the automatic displaying of the message may be unprompted by the user. In certain embodiments, the user may be provided the option to purchase the program in the second format if the second format is not within the user's subscription.