A system includes a video display and a processor controlling the display. The processor accesses computer readable instructions to cause the processor to access a server associated with the service over a network responsive to viewer selection of a service. The processor then, without any viewer interaction, executes authentication with the server. Thereafter, responsive to successful authentication, the processor provides the service to a viewer at least in part by presenting an image associated with the service on the display. Responsive to the server indicating that a session for which the authentication is valid is expired, the processor automatically and without viewer input executes authentication with the server to establish a new session.