The combination of a headwear piece, at least one object, and a tether. The headwear piece has a crown with a surface for engaging a wearer's head to maintain the headwear piece in an operative position on the wearer's head. The at least one object has an identification thereon that relates to at least one of: a) an event; b) a location; c) an institution; d) a product; e) a service; f) a person; g) an animate object; h) an inanimate object; i) a team; and j) a participant in an event. The tether maintains the at least one object on the headwear piece. An identification on the headwear piece is coordinated with the identification on the at least one object.