This disclosure relates to a liquid dispensing apparatus for dispensing a liquid from a flexible bag. The apparatus has a support for supporting the flexible bag in use and a mounting adapted for receiving a proximal portion of the flexible bag, for progressive movement relative to the support towards an outlet located at a distal portion of the flexible bag. As the flexible bag is progressively wound up, liquid is squeezed from the proximal portion to the distal portion to dispense liquid from the outlet in a controlled manner in use. This allows desired and precise dosage portions of liquid to be squeezed from the bag and direct dosing from the flexible bag amongst other advantages.