One embodiment described herein may take the form of a system or method for generating one or more matrix codes that may then be obtained by a reader device, the one or more matrix codes including information that may be utilized to access additional content related to one or more multimedia presentations. For example, the information contained within the one or more matrix codes may include one or more web addresses that, when selected, may link to one or more webpages on the Internet containing information related to the multimedia presentation. In another example, the information contained within the matrix codes may include instructions that may be executed by an electronic device to provide the additional content. The additional content may be displayed a display device associated with the distribution system, on a reader device, or any electronic device that includes a display.