A printing apparatus executes printing on a transparent print medium using a plurality of color ink including white ink. The printing apparatus includes: a head having a first nozzle group ejecting the plurality of color ink to form a color image and a second nozzle group ejecting the white ink and at least one kind of ink other than the white ink to form a toning white image, which is an adjusted white image; and a controller controlling the head to form a first color image, a first toning white image, a second toning white image set independently from the first toning white image, and a second color image in this order on one surface of the print medium.