A liquid crystal display device is provided. A plurality of light emitting units includes a plurality of light emitting elements which are configured to emit light toward a liquid crystal panel through a light guide plate. The light emitting units are arranged in series at an interval in such a direction that the light emitting elements face a side surface of the light guide plate. A feeding circuit is configured to supply power to the light emitting units. A first switch is connected to both ends of at least one of the light emitting units such that the at least one of the light emitting units connected between the both ends is deactivated when the first switch is turned on. A second switch is connected to both ends of at least one of the light emitting units such that the at least one of the light emitting units connected between the both ends is deactivated when the second switch is turned on. A switching unit is configured to control an on/off state of each of the first and second switches according to a driving timing of the liquid crystal panel to subsequently switch the light emitting units to be deactivated.