A network device receives, from a first mobile communication device via a cellular network, a message to attempt initiate the set-up of data transfer via a local wireless connectivity method. The network device determines a proximity within the cellular network of the first mobile communication device with respect to a second mobile communication device that is the target of the data transfer, and determines a geographic proximity of the first mobile communication device with respect to the second mobile communication device. The network device remotely enables, from the network device, the first mobile communication device and the second mobile communication device to transfer data between them via the local wireless connectivity method instead of via the cellular network based on the determined network proximity or geographic proximity.