Systems and methods are disclosed for selectively applying First Delivery Attempt (FDA) processing for text messages. A text message system in one embodiment includes a rules database that stores rules defining which text messages are authorized to be delivered using FDA processing. The text message system further includes a message processor that initially receives a text message, and determines whether to selectively apply FDA processing for a time period due to an occurrence of a triggering event. If selective FDA processing applies, then the message processor processes the rules in the rules database to determine whether the text message is authorized for FDA processing during the time period of selective FDA processing. If authorized, then the message processor forwards the text message to an FDA system for FDA processing. If not authorized, then the message processor forwards the text message to a store-and-forward system for store-and-forward processing.