In accordance with the present invention, context-induced wireless network information and content transport systems and methods are provided. In another aspect of the present application, a system includes first and second mobile devices that store respective interest profiles. A further aspect of the present application provides that wireless point-to-point connections are formed when the first and second mobile devices are in close physical proximity to each other. In another aspect, the mobile devices automatically exchange advertising content between each other based on the respective interest profiles over the wireless point-to-point connections. Yet another aspect employs a content distribution device wirelessly transmitting advertising content to one of the first and second mobile devices when the one of the first and second mobile devices is in close physical proximity to the content distribution device. A method of operating such a wireless network is also provided.