Systems and methods are disclosed for generating and utilizing photo advertisements (“ads”). In one embodiment, a photo advertisement is posted as a status update for a user via a social networking service. More specifically, first, one or more photo ad templates are obtained for the user, where each photo ad template includes one or more photo wells. A photo advertisement is then generated based on one of the photo ad templates such that a filler image of a different one of one or more participants identified for the photo advertisement is inserted into each of the one or more photo wells in the photo ad template. The photo advertisement is then used as a status update for the user. In another embodiment, the photo advertisement is stored and subsequently used to serve ad requests.