Invention Grant
- Patent Title: Targeted ads based on user purchases
- Patent Title (中): 基于用户购买的定位广告
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Application No.: US12019927Application Date: 2008-01-25
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Publication No.: US08554629B2Publication Date: 2013-10-08
- Inventor: Chris Barton , Prem Ramaswami
- Applicant: Chris Barton , Prem Ramaswami
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Sterne, Kessler, Goldstein & Fox P.L.L.C.
- Main IPC: G06Q40/00
- IPC: G06Q40/00

Abstract:
The present invention relates to systems and methods for providing advertisements on websites. In an embodiment, a method for providing an advertisement on a website includes obtaining purchase information submitted by a user making a purchase on the website, determining at least one advertisement for a product or service related to the purchase but of a different type than the purchase, and displaying the at least one advertisement on the website when the purchase is completed. In another embodiment, a system for providing an advertisement on a website includes a purchase server, an advertisement source, an analyzer, and an advertisement server.
Public/Granted literature
- US20090192888A1 Targeted Ads Based On User Purchases Public/Granted day:2009-07-30
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