A method and system are disclosed for managing catalog resources within a social commerce environment. Users are referred by a plurality of affiliates to a social commerce marketplace system. Once referred, the users are presented with a customized social commerce storefront that is associated with an individual affiliate. Each of the customized social commerce storefronts comprises a micro catalog of purchasable products, which is a subset of a master catalog comprising a set of available products. Social data associated with the user and catalog data associated with the purchasable products is processed to generate product catalog data to the user, which is then provided to the user. The user reviews the social commerce content and selects individual purchasable products for purchase.