An application server provides optimized contents or services obtainable over the Internet to wireless mobile communication devices. The application server, which may be operated by wireless communication provider pre-loads templates and mapping information appropriate for diverse wireless communication device models in its memory. The server provides contents or services requested by the wireless communication devices which is optimized according to the pre-loaded configurations and templates. A wireless communication device receives the optimized contents or services and renders the contents or services for display. The pre-loaded configuration and templates specific to each of the wireless communication devices in server memory enables the wireless communication devices to avoid experience disruption of currently running services and reduce any delay in rendering the requested contents or services.