Invention Grant
- Patent Title: System and method for targeting advertisements or other information using user geographical information
- Patent Title (中): 使用用户地理信息定位广告或其他信息的系统和方法
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Application No.: US12907930Application Date: 2010-10-19
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Publication No.: US08554852B2Publication Date: 2013-10-08
- Inventor: Jacob Samuels Burnim
- Applicant: Jacob Samuels Burnim
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Morgan, Lewis & Bockius LLP
- Main IPC: G06F15/16
- IPC: G06F15/16

Abstract:
A request for information items may include content information associated with one or more electronic messages and geographical information associated with the requesting user. A set of information items is identified based on the user geographical information and the message content of the one or more electronic messages. In some embodiments, at least one of the information items is identified based on both the user geographical information and the message content. In some embodiments, if the user geographical information is different from the user's default geographical information, at least one of the information items is identified based on the user geographical information, but not the message content. A subset of the identified information items may be selected in accordance with a scoring or ranking function. The selected information items are transferred to the requesting client and displayed concurrently with (e.g., next to) the electronic messages.
Public/Granted literature
- US20110035458A1 System and Method for Targeting Advertisements or Other Information Using User Geographical Information Public/Granted day:2011-02-10
Information query