A method of processing data in an IPTV receiver and such an IPTV receiver are disclosed. The method includes transmitting a request signal for resolution of a content reference identifier (CRID) corresponding to a content, receiving location information including a session initiation protocol-uniform resource identifier (SIP-URI) and a session description protocol-uniform resource locator (SDP-URL), wherein the SIP-URI and the SDP-URL correspond to the CRID, requesting a server corresponding to the SDP-URL to transmit a session description protocol (SDP) file by using the received SDP-URL, and receiving the SDP file from the server.