Fonts may be activated based on the applications that are launched or operating on a computing device. Accordingly, if an application needs a particular set of fonts, the fonts may be activated upon launching of that application. Fonts may further be deactivated when they are no longer necessary or needed by the application (e.g., when the application is terminated). If supported by an operating system, instead of activating and deactivating the fonts, fonts may be pre-activated and then hidden from the operating system. The pre-activated fonts may be revealed when needed for the applications and then hidden again when the applications terminate.