Techniques are described in which indication of a computer application to be configured for use in a particular business enterprise is received. A mass data run object is identified. The mass data run object defines a computer operation to be performed by the computer application to transform business transaction data as part of a business process. The mass data run object identifies i) selection parameters to select business transaction data to be transformed by the computer operation defined by the mass data run object and ii) instructions, that when executed, perform the computer operation to transform the selected business transaction data. A mass data run object instance corresponding to the identified mass data run object is generated and scheduled for execution.