A game for increasing viewership of television commercials is provided. The game provides a game card having a plurality of spaces arranged in multiple rows and columns. A player receives a game card associated with a particular participating program. The plurality of spaces on the game card are individually assigned icons representing commercials that may air during the program or special icons having special game-related attributes. During viewing of the program, a player is discouraged from switching channels or fast-forwarding during commercial breaks by requiring the player to match airing commercials with representative icons on the game card. If all spaces of a rank (i.e., row, column, or diagonal) on the game card contain icons representing aired commercials, the player wins. A game card verification process is provided as well to ensure that the player has in fact viewed the commercials while watching the program.