Information provisioning includes acquiring one of an audio and a video elementary stream of content that is composed of a plurality of segments, and actual data of metadata that includes information related to the content. The metadata is divided into metadata processing units (MPU) corresponding to segments subjected to processing in the plurality of segments. A transport stream of a MPEG-2 system is generated that includes packetized elementary stream (PES) packets acquired by packetizing the segments of the data stream and metadata PES packets acquired by packetizing at least one MPU.