An image processing apparatus is obtained which is capable of performing gray-level correction while maintaining real-time property and accurately recognizing the feature of content obtained from an image signal. A luminance information detecting block detects a luminance information value about individual pixels from a luminance signal contained in an image signal. On the basis of the luminance information value, a content feature detecting block determines the feature of one frame of the video content, and obtains a content feature judge information value. On the basis of the content feature judge information value, a multiple content feature detecting block detects the feature of multiple frames of the video content, and outputs a multiple content feature judge information value to an image quality adjustment control block in an image quality adjusting block. On the basis of the multiple content feature information, the image quality adjustment control block calculates a correction parameter that is used when an image quality adjustment carrying-out block applies gray-level correction etc. to the image signal, and outputs the correction parameter to the image quality adjustment carrying-out block.