A system and method may be configured for assigning initiated communications to a particular branch, location, or facility associated with a vendor. An exemplary system may include an assignment server in communication with a data network that includes a primary data line for a vendor having a plurality of associated vendor facilities. The system further may include a plurality of vendor facility data lines, each of which is associated with one of the vendor facilities. The assignment server is configured to locate a group of vendor facilities from the plurality of vendor facilities that are within a predetermined range of a location associated with the initiated communication. The assignment server is further configured to assign one of the eligible vendor facilities to the initiated communication and connect the initiated communication with the vendor facility data line of the assigned vendor facility.